Asia and the EPL: How a Continent Fell in Love with the Premier League


It’s no coincidence that Premier League groups make investments so much time and money in Asian territories through the preseason. Asia presents an infinite market for the Premier League product and has emerged as an invaluable revenue stream for EPL sides.

However why has Asia grow to be such a hot bed for Premier League fervour?

Why are we no longer stunned to see banks and banks of Tottenham fans in Hong Kong wearing their Lilywhite duplicate shirts and 메이저리그중계 singing “Ossie’s Dream” just as they’d on the Shelf at White Hart Lane?

How is it that Liverpool fans in Jakarta know all of the words, all the harmonies and even the nuances within the nuances of “You’ll By no means Walk Alone”?

This article explores the relationship between Asia and the Premier League product and examines the interrelationship between the EPL and the continent’s market.

The Origins of the Adulation

There are two key reasons why the English game has discovered such favour among Asian markets. Initially, it is a case of timing, and secondly, it’s the intrinsic worth of the product.

It’s a relationship that Japan At the moment has described as “decades within the making” and the site means that British football is so standard primarily because it was the primary European soccer to be broadcast recurrently in Asia.

Before Europe’s different leagues had even begun to think about increasing their publicity to markets beyond the native, ITV and BBC were already promoting the English game and broadcasting British football in Asia.

Thus, the Premier League was the first main European division to actually be seen by the Asian public and subsequently left a historical imprint on the public.

Secondly, the character of English high-flight contests have appealed to the informal sports fan. While a few of Europe’s different leagues may come throughout as staid, clinical or dispassionate, the British game has constructed its repute upon the furious, dramatic and exciting contests that furnish its league.

It is a product almost perfectly designed for consummation, appreciation and the next retention of interest and support.

The Scale of the Affection

Initially, it is very important make clear the fairly apparent undeniable fact that it isn’t just in Asia that the Premier League is a gigantic vehicle. Based on Danny Lee of the South China Morning Post, over 70 p.c of the 2.1 billion soccer fans on the planet follow the Premier League making it, considerably, essentially the most visible home competitors among the many world public.

With regard to Asia, it is maybe finest to let the numbers explain the EPL’s popularity and to convey just how measurementable the continent’s market is.

For the 2010-eleven Premier League season, the UK had an in-residence viewers of 629 million—this compares with a mixed 361 million in North and South America combined, 761 million in the rest of Europe, and 879 million in Africa and the Center East.

Impressive numbers, but that is fully dwarfed by the audience tuned in from Asia; providing an in-residence viewers of 1,300 million meant that the continent provided 32.5 % of the Premier League’s public for the ten-eleven season, based on Repucom, Premier League Fan Survey 2011/12.

The numbers have only grown over the past 18 months, demonstrating the enormous position that Asia performs within the worldwide Premier League market. Lee states there are some who estimate that Asia’s total soccer fanbase numbers over a billion—the form of interest that the home market cannot even begin to check with.

The desire to witness the spectacle of Premier League was once again evident during the recent Barclays Asia Trophy. Although the current British and Irish Lions’ rugby tour didn’t generate capability crowds, the torpid batch of soccer friendlies noticed the Hong Kong Stadium packed to the rafters.

Categories

Newsletter